Ready to get into an exciting communications and marketing career? Learn about developing and implementing communication plans and marketing concepts, and develop a comprehensive understanding of consumer behaviour and how that applies and influences activities.
Almost all products and services and successful organisations have some kind of communications and marketing behind them — whether it's the big brands with their multi-million dollar advertising campaigns, or the small business using social media to build a customer base; C&M is a very interesting area of work.
In this course; you'll learn about developing and implementing communication plans and marketing concepts, and develop a comprehensive understanding of consumer behaviour and how that applies and influences activities such as public relations, advertising and promotion across various media including digital and print. You'll also learn how to interpret and analyse information and data, to inform C&M activities.
This course is perfect for people with some experience in communications, marketing, advertising or public relations who want to build on their skills for career advancement, but may also be suitable for those without industry experience (please seek advice from the training provider for this).
Completion of this nationally recognised and accredited qualification may provide credit towards a relevant higher level qualification or university degree, should you wish to pursue further study in this field.
Choose a WA TAFE college that delivers this course
To find out more about doing this course at a WA TAFE college, select one of the TAFEs listed below to read their course descriptions. You'll also be able to see at which TAFE campus/es the course is delivered.
If you would like further information such as when the course is available and how to enrol, and details of course fees, or if you have questions about how the course is delivered, please follow the Find out more link to go to the TAFE's website where you will find full course details and contact information so that you can speak to the TAFE directly.
Are you ready to shape the future of marketing and communication and ignite your career?
You can build and develop the fundamental skills of marketing and communication to kick-start or advance your career. Delivered by industry experts, this qualification is designed for individuals passionate about acquiring practical skills to apply marketing and communication in diverse business contexts.
From market research and campaign planning to digital and social media marketing, consumer behaviour analysis, public relations and delivering impactful presentations, you’ll gain valuable and sought-after skills highly valued by employers. Upon completion of this qualification, you’ll have the option to further refine your expertise by pursuing the BSB50620 Diploma in Marketing and Communication.Our newly curated curriculum will take your skills to the next level, solidifying your position as a marketing and communications expert.
Choose a private training provider that delivers this course
This course is available from registered training organisations (accredited private training providers) that are also funded through Jobs and Skills WA. Select from the list below, and follow the link to the provider's website for further information about the course and how to enrol.
Skills Strategies International offers Traineeships in BSB40820 Certificate IV in Marketing and Communication.
Training is conducted onsite at your workplace for your convenience. A customised training plan contextualised to your workplace will be created for you, from a variety of competencies available to suit your job requirements. Please visit our website www.skillstrategies.edu.au or phone (08) 6143 2180 for more information.
Delivery location
The information presented on the course lists within this website is provided to the Department of Training and Workforce Development by the WA TAFE colleges and private training providers, and is offered as a guide only. It is updated regularly, however some changes to details may occur in between updates. You should always contact the TAFE or private training provider directly to confirm details and/or ask questions.